Why is speed so important?

When it comes to road safety, speed matters. In a crash, 1mph can mean the difference between life and death, but we know that people still regularly break speed limits or travel too fast for the conditions of the road. The formula is simple: the higher the speed, the longer the stopping distance, the harder the crash and the greater the risk of death and injury.

Speed matters for our health and wellbeing

Slower traffic makes places feel more welcoming for the people who live, work and play in them. Where traffic is slow, more people choose to walk and cycle and more people interact with each other on the street, creating fitter, healthier and happier communities.

  • More than 1.3 million people die on roads every year.
  • Many road deaths involve a vehicle being driven for work.
  • Vehicles used for work cause extensive pollution.
  • Show that you’re a responsible employer that puts people first and cares about their safety.
  • Everyone can be a leader for safe and healthy journeys and shout out that there is NO NEED TO SPEED.

Is your vehicle ready for winter?

On icy roads stopping distance increases by up to 10 times. 

Before you travel
•    Check your vehicle - tyre pressure, oil and water levels.
•    Have a breakdown kit and other essentials such as water in the car.
•    Plan your route and leave extra time for your journey.
•    Remove snow and ice from the lights, windows and mirrors before you set off.
•    Check weather and travel alerts.
•    Charge your mobile phone.
•    If visiting friends and family let them know when you set off

When driving in wintery weather:  
•    Increase your distance. 
•    Take extra care.
•    Follow the speed limit.
•    Wear your seatbelt.
•    Avoid distractions.
•    Never drink & drive.
•    Drive to the road conditions, allowing extra room to slow down and stop.

Take extra care on untreated roads. Black ice is impossible to see and can cause serious injuries. Its always better to get there late than not arrive at all.