West Yorkshire firefighters are helping to save lives in more ways than usual this week!
Our crews, who do not hesitate in running into a burning building when necessary, have volunteered to open up about their fears of a less obvious kind.
They are supporting a TV campaign which aims to make men more aware of prostate and testicular cancer.
The Check Your Chaps campaign was launched by the ITV’s Lorraine programme at the start of this week and on Thursday (February 5) our firefighters will be featuring in a live broadcast on the breakfast show.
The campaign is being fronted by Brian McFadden, of Westlife fame, and his wife Vogue and medical advice is being offered by TV expert Doctor Hilary.
Around six operational crew members and West Yorkshire Fire and Rescue Service (WYFRS) staff will take part in Thursday’s broadcast, which will include firefighters from stations including Normanton, Idle, Odsal, Fairweather Green and our Headquarters in Birkenshaw.
The feature is running all week on the Lorraine programme and offers facts and figures and gives advice on how men can carry out monthly testicular checks.
It urges their partners to prompt men to checks themselves and seek medical advice if they have any concerns. It also sheds light on prostate cancer, which is the most common cancer in UK men.
Deputy Chief Fire Officer Steve Beckley said: “We are hugely in support of Lorraine’s Check Your Chaps ITV campaign which highlights a vital men’s health issue. A high proportion of our workforce is male and whilst our daily jobs are about saving other people’s lives, we can all be guilty of neglecting our own health at times.
“By highlighting prostate and testicular cancer on national TV our firefighters hope to inspire others to dispel the taboo that surrounds the subject and get clued up on how to carry out simple monthly checks.
“After all, our ethos in the fire service is that prevention is better than cure and a massive 98 % of testicular cancer can be treated if caught early enough.”
The Lorraine show is aired weekdays from 8.30am. For more information see www.itv.com/lorraine
We will be tweeting about the visit via our WYFRS Twitter page @West_Yorks_FRS and Facebook page www.facebook.com/westyorkshirefire
Pictures courtesy of: Check Your Chaps is on ITV Lorraine, weekdays from 8.30am.